So in our last post we discussed what it takes to be a profitable professional blogger, how to find a topic, and getting to know you target audience.
Blogging Business Start Up ->
In this post we will discuss what your goals should be and how to set them as well as how to decide on a budget.
Setting Your Goals
The first thing you need to do when considering setting goals it to learn and use SMART goals. This is an acronym that you should use to guide you when setting goals.
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Time Sensitive
A good example is my original goal for my content on my blog, “have 40 blogs live before the end of the first month.” This meant that since I only type on weekdays I had 20 days to type 40 posts. I had to average 2 posts a day. Notice that this is something specific, I can measure it by number of blogs, it is attainable and realistic, but difficult, and I had a deadline by the end of the month.
You’ll need to sit down and write a list of goals for, but not limited to;
1. Site creation
2. Content creation
3. Page views
I feel these are the 4 cornerstones to a profitable and well executed blog.
When setting your goals focus on the attainable and realistic parts. Search Engines are familiar with spammers and the way they run things. Search Engines want to see organic growth. They know you can’t write 1,000 posts a day so if they see at site that is doing this, they skip it!
What you need to do with your goals is set short, medium, and long term goals. Also set a few milestones for your long term goals. Focus on one thing before moving to the next, but make sure both things are parts of your overall medium and short term goals. Build 1,000 linkbacks in 1 year may be a goal of yours. It is lofty so you may feel the earge to spend all you time trying to get links but without good content and proper connections, you link builing efforts will be in vain. Instead you should go ahead and make the goal of 1,000 linkbacks in year 1 but set a milestone that triggers activity. For example, after 20 posts spend 3 days building 40 links for those 20 posts. This would be a SMART goal but one that effects your overall long term goal of 1,000 linkbacks, but does things in the right order.
We know how tempting it can be to skip ahead since you blog is going to see almost no growth for a while, but trust us, we’ve been there. Follow our guide in order and we’ll bring up how to build link backs right when you need to start building them.
Focus on Steady Growth
Building a profitable blog is like diet and exercise. You’re not going to be a fitness model after one workout. It takes time and dedication and you must handle a multitude of factors all at once to achieve your goal. For instance in one day you’ll have to write content, approve comments, handle ads, update blog directories and social bookmarks. There are a lot of things to juggle at one time but remember slow and steady will build a very powerful blog. Don’t take shortcuts for growth sake. Stick to you plan and slowly but surly you will build up content, followers, link backs, and as a result, revenue.
Setting a Budget
Things you will need to consider when thinking about a budget are:
Having a professional looking website is crucial to your success. How many times have you seen a site that at first glance looked like a scam and they you stuck around? Not often. I get off of those sites ASAP. And so will your readers. So here is where you need to start thinking about site development.
I built my own site. I paid $9.00 to register my domain and get my hosting through JustHost.com
I will show you step by step how to build a professional looking blog through wordpress, but if you don’t want to take the chance your options are to buy a template or hire someone to build it.
Templates cost around $65 and hiring someone can cost anywhere from $ 500 to Thousands depending on your complexity. My advice is to start small and simple. As your content and pageviews increase so will your revenue. By the time you need to upgrade your site due to traffic, you should have plenty of revenue to afford it.
Keyword Search Tools
Keyword research and analysis tools are vital to your success. We can show you how to write content that with keywords that will get attention on search engines but as your blog grows you’ll find that honing in on these keywords and analyzing them is very important. We recommend allotting $50 to $100 a month to keyword Research Tools in the future. If you want to do this now, it is not as important but if you have the funds it will help you grow your blog.
Link Building Costs
We will cover the link building process when the time is right but it is a cost you’ll wan to consider now. If you choose to pay for links, and many big bloggers do, you can expect to pay a few dollars for a link that brings in small traffic and up to $ 100 per month for links that bring in big traffic. Again you can choose when to start paying for links but understand that once you have great content you’ll likely need to budget for links.
This may seem weird to you but many bloggers pay to have their posts both written and edited. Expect to pay between $15 and $75 per hour for good content writers. I write all my own posts but if you don’t have time, you may consider hiring someone to supplement your content development.
Additionally, consider hiring someone for editing. I am notorious for bad grammar. This post likely has mistakes until my editor gets a hold of it. These services tend to cost $5 to $15 per hour and can be done once a week. I usually takes about 10 to 15 minutes for them to edit one post.
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