This post is all about how to select those keywords that are going to make you money. Selecting general and specific keywords that are relevant to you blog or site are an essential component of your search-engine optimization or SEO. General keywords are one or two keywords in length and are commonly referred to as long-tail or head terms. Specific keywordsa re usually more than three words in length and referred to as tail terms. For example “Wine” would be a head term whereas “full bodied red wines” would be a tail term.
Head Terms tend to generate substantially more traffic than tail terms but do not necessarealy leadt to higher sales or repeat visitors. Tale terms typically send less traffic than head terms but since they are more specific in nature they tend to be visitors who know exactly what they are looking for and . You should blend both head and tail terms into each page of your blog.
Choosing Between Head and Tail Terms
First and foremost you should choose keywords that are relevent to the individual posts on your blog but also fit the overall theme of your blog as well. This helps search engines get a feel of the type of content your blog contains. In general you should use tail terms to optimize posts that deal with a specific topic but head terms when you’re writing about more general topics.
Select Head Terms Sparingly
It is very difficult if not impossible to rank for head terms that define your blog category. If your blog is not in the top ten rankings for traffic in your category, then you have no chance at competing with the sites that do rank in the top ten. You should target other keywords and get your traffic growing before taking on such terms.
Focus on building good content on your site and provide information that your readers will enjoy. As time goes by, if you are consistent with the type of content you write, you will slowly begin moving up the ranks within your category.
Use Tail Terms to Build Traffic When Starting
By using tail terms that have high traffic and low competition, you can easily begin ranking for your selected keywords. As such you will be building a more loyal reading base as described above and will begin looking like a high quality blog to the search engines. Many blog owners screw themselves by trying to rank for specific head terms but neglect to focus any attention on tail terms. It is much better to rank high for several tail terms than to rank very low for a head term. As such I like to get a few head terms that I want to eventually rank for and then focus on tail terms that pertain the my selected head term.
Optimize Every Page of Your Blog By Selecting Keywords
If you already have existing content on your blog you should go back through it and start optimizing each post. Read through your content and select one or two keywords that summarize the content. Then make sure you are using those terms in the content as well as highlighting them such as using them in a bold subtitle. For instance this sub section uses “selecting keywords” in the bold portion. Obviously this is one of my tail term keywords for this post!
Add Target Keywords to You’r Meta Tags
When Selecting Keywords for your blog you should put those keywords into the title of your post, bold subtitles, and the meta tags of your post. You selected keywords should be the starting point of your post and used to generate the content for each post. I like to take my keywords, such as “selecting keywords” and place them right in my tags before I even start typing my content! I use the keywords again when writing a name and description for any images I use in the post. Then I take it a step farther and make sure that “selecting keywords” is in the anchor text of all the back-links I create to my post. This allows Google to easily start picking up on what my page is about!
Good luck with your own blog. If you have any questions feel free to contact me and or leave a comment and I’ll try to get back to you.